In
today’s online world, it seems like there is a proliferation of companies
offering online search directories.
But, there is only one online directory that is home to one of the
fastest growing online communities in Canada – and that online directory is
411.ca. Simply put, 411.ca is where
Canadian businesses should want to advertise and it’s the first online
directory that Canadians should resource when wanting to know more about a
local business.
411.ca
is not a phone service.
Founded
in 1999 at the heart of the dot com boom, 411.ca has worked hard to earn its
seat as Canada’s #1 online directory service.
Beginning with little fanfare and with an even smaller advertisement
budget, in its first month, 411.ca enjoyed 600,000 page views. It was an auspicious start and one that
continued its quick upward momentum.
After another three months, without the benefit of any advertisement,
411.ca enjoyed its first real company milestone – namely, generating one
million page views.
Since
that time, 411.ca’s success has continued to grow, along with its recognition
in Canada as being the top local directory service. Indeed, today more than 20 million visitors
use 411.ca every year. Beyond that,
411.ca’s website now enjoys roughly 3 million visits per month, while 411.ca’s
popular Mobile site (http://m.411.ca/) receives nearly a million visits a
month.
But,
the question is – why do Canadians choose to use 411.ca as their go-to online
search site? And, by a similar token,
why have Canadian businesses in the past decade chosen 411.ca as a must-have
space to advertise in? What has 411.ca
done to rise above the rest of the online search resources?
First
off, ever since its founding, 411.ca has had a focus in being the top local
Canadian online directory resource. Unlike larger online resources, like Google
and Yahoo!, servicing and providing information on local Canadian businesses is
411.ca’s absolute focus. And this is a
major reason why 411.ca has become home to one of the fastest growing online
communities in Canada.
But,
having the right target audience is not the only reason why visitors have
discovered 411.ca and why they continue coming back. Visitors to 411.ca have also discovered the
site’s organized, uncluttered layout; they’ve discovered 411.ca’s savvy search
box; they’ve discovered 411.ca’s handy reverse search tool, which allows
visitors to find local businesses based off simply an address; and last but not
least, visitors have found 411.ca’s rich source of content detailing the most
pertinent information on their local businesses.
Over
the years, 411.ca has built one of the most powerful local directories on the
internet and the 411.ca team has little plans of slowing down. Most recently, 411.ca introduced a new 411.ca
app for Android and iPhone, an app that reached 4,000 downloads less than a
month after its introduction to the market.
In addition, 411.ca has taken dramatic steps to improve its search
engine optimization. Case in point, now
due to 411.ca’s enhanced SEO capability, any business that chooses to advertise
on 411.ca will also find their advertisement indexed in the search results of
Google, Bing and Yahoo!
Very interesting and helpful destination for people who are trying to find business in Bermduda or to make an appointment there!
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