Thursday, May 22, 2014

An Introduction to 411.ca

In today’s online world, it seems like there is a proliferation of companies offering online search directories.   But, there is only one online directory that is home to one of the fastest growing online communities in Canada – and that online directory is 411.ca.  Simply put, 411.ca is where Canadian businesses should want to advertise and it’s the first online directory that Canadians should resource when wanting to know more about a local business.

411.ca is not a phone service.

Founded in 1999 at the heart of the dot com boom, 411.ca has worked hard to earn its seat as Canada’s #1 online directory service.  Beginning with little fanfare and with an even smaller advertisement budget, in its first month, 411.ca enjoyed 600,000 page views.  It was an auspicious start and one that continued its quick upward momentum.  After another three months, without the benefit of any advertisement, 411.ca enjoyed its first real company milestone – namely, generating one million page views.

Since that time, 411.ca’s success has continued to grow, along with its recognition in Canada as being the top local directory service.  Indeed, today more than 20 million visitors use 411.ca every year.  Beyond that, 411.ca’s website now enjoys roughly 3 million visits per month, while 411.ca’s popular Mobile site (http://m.411.ca/) receives nearly a million visits a month.

But, the question is – why do Canadians choose to use 411.ca as their go-to online search site?  And, by a similar token, why have Canadian businesses in the past decade chosen 411.ca as a must-have space to advertise in?  What has 411.ca done to rise above the rest of the online search resources?

First off, ever since its founding, 411.ca has had a focus in being the top local Canadian online directory resource.   Unlike larger online resources, like Google and Yahoo!, servicing and providing information on local Canadian businesses is 411.ca’s absolute focus.   And this is a major reason why 411.ca has become home to one of the fastest growing online communities in Canada.

But, having the right target audience is not the only reason why visitors have discovered 411.ca and why they continue coming back.  Visitors to 411.ca have also discovered the site’s organized, uncluttered layout; they’ve discovered 411.ca’s savvy search box; they’ve discovered 411.ca’s handy reverse search tool, which allows visitors to find local businesses based off simply an address; and last but not least, visitors have found 411.ca’s rich source of content detailing the most pertinent information on their local businesses.


Over the years, 411.ca has built one of the most powerful local directories on the internet and the 411.ca team has little plans of slowing down.  Most recently, 411.ca introduced a new 411.ca app for Android and iPhone, an app that reached 4,000 downloads less than a month after its introduction to the market.  In addition, 411.ca has taken dramatic steps to improve its search engine optimization.  Case in point, now due to 411.ca’s enhanced SEO capability, any business that chooses to advertise on 411.ca will also find their advertisement indexed in the search results of Google, Bing and Yahoo!

1 comment:

  1. Very interesting and helpful destination for people who are trying to find business in Bermduda or to make an appointment there!

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